Marketing News

Febreze has teamed up with Jane Lynch

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By: TOM BRANNA

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Febreze has teamed up with actress and comedian Jane Lynch to shed light on a “naturally occurring condition” that affects many but is rarely discussed in polite company: noseblindness—when a person becomes accustomed to surrounding smells, and can no longer easily detect those distinct odors. The P&G brand has released new video bringing the issue to the forefront and encouraging dialogue about what your guests really smell. “Noseblindness is the combination of odor adaptation, a decrease...

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